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12AugAugust 11, 2022

Shein’s U.S. App Downloads Surpass Amazon’s in Q2 2022

Shein’s U.S. App Downloads Surpass Amazon’s in Q2 2022

Disney+ Soars to 152M Subscribers

Disney+ Soars to 152M Subscribers

Entertainment / Streaming

Experiment: Free-trial Timeline Page vs. Long-form Feature/Benefit Page

Engagement · Monetization

Meta starts testing end-to-end encryption for individual Messenger chats

Meta starts testing end-to-end encryption for individual Messenger chats

Meta · Privacy

Meta rolls out AI-powered shopping campaigns to advertisers

eCommerce · Meta

11AugAugust 10, 2022

Chinese gamers diminish following regulations, but a rebound is imminent

Chinese gamers diminish following regulations, but a rebound is imminent

MultiVersus hits 10M players in just 3 weeks

MultiVersus hits 10M players in just 3 weeks

Engagement · Games

Netflix Games isn’t seeing the level of engagement the platform is used to

Netflix Games isn’t seeing the level of engagement the platform is used to

Entertainment / Streaming · Games

Retention platform CleverTap raises 5M

Retention platform CleverTap raises $105M

Funding / M&A · Marketing

TikTok trials Order Center for eCommerce purchases

TikTok trials Order Center for eCommerce purchases

eCommerce · TikTok

A full cycle of ASO in the App Store and Google Play

A full cycle of ASO in the App Store and Google Play

10AugAugust 9, 2022

Microsoft’s Azure named official cloud partner of the Unity game engine

Microsoft’s Azure named official cloud partner of the Unity game engine

Games · Microsoft

WhatsApp is adding new privacy options

WhatsApp is adding new privacy options

Communication · Meta · Privacy

5-Year Market Forecast: App Spending Will Reach 3B by 2026

5-Year Market Forecast: App Spending Will Reach $233B by 2026

Activision Is Earning More Money From Mobile Than PC And Console Combined

Activision Is Earning More Money From Mobile Than PC And Console Combined

Games · Monetization

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