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    The Cohort The Cohort
    03JulJuly 2, 2023
    Meta will let people in the EU download apps through Facebook

    Meta will let people in the EU download apps through Facebook

    App Stores · Meta
    Overcoming privacy-driven data blindspots to regain ROI insight

    Overcoming privacy-driven data blindspots to regain ROI insight

    Games · UA
    MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart

    MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart

    Funding / M&A · Programmatic
    Will AI finally kill UA?

    Will AI finally kill UA?

    UA
    The State of Health & Fitness App Market 2023

    The State of Health & Fitness App Market 2023

    Health & Fitness
    29JunJune 28, 2023
    Anzu Raises M Series B As The In-Game Ad Market Heats Up

    Anzu Raises $48M Series B As The In-Game Ad Market Heats Up

    Funding / M&A · Games
    Among Us is getting an animated TV series

    Among Us is getting an animated TV series

    Entertainment / Streaming · Games
    Why Marketing Teams Need Access to Developer Resources

    Why Marketing Teams Need Access to Developer Resources

    Marketing
    Midcore makes up 35% of total gaming revenue on iOS in the US

    Midcore makes up 35% of total gaming revenue on iOS in the US

    Games
    TikTok rolls out new in-app feature that lets creators submit video ads

    TikTok rolls out new in-app feature that lets creators submit video ads

    TikTok
    28JunJune 27, 2023
    TikTok tests new shopping section to sell its own products

    TikTok tests new shopping section to sell its own products

    eCommerce · TikTok
    95% of mobile marketers deepen focus on customer retention

    95% of mobile marketers deepen focus on customer retention

    Retention
    Facebook adds parental control tools to Messenger

    Facebook adds parental control tools to Messenger

    Communication · Meta · Privacy
    Loora, a generative AI app that help users learn English, raises .25M

    Loora, a generative AI app that help users learn English, raises $9.25M

    Education · Funding / M&A
    How can mobile game developers devise a winning monetization strategy?

    How can mobile game developers devise a winning monetization strategy?

    Games · Monetization
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