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19
Oct
October 18, 2021
Sony to Sell GSN Games Division to Scopely for $1B
Funding / M&A
·
Games
N26 raises $900M at a $9B valuation
Fintech
·
Funding / M&A
iOS 15 and Conversions: The Conversion Rate Optimization Loop
Apple
·
UA
Murka Games acquires Mobile Deluxe
Funding / M&A
·
Games
Sportsbooking app downloads skyrocket in September
Games
18
Oct
October 15, 2021
Embracer clutches games studio Jufeng
Funding / M&A
·
Games
New 2021 App Store Connect Metrics that Helps You Understand Growth
Marketing
·
UA
Twitter is testing a new ad format in tweet conversations
Monetization
·
Social
How to Attract Potential Players With Custom Product Pages
Apple
·
ASO
81% of media buyers plan to increase in-game ad spending
UA
What if Performance Advertising is Just an Analytics Scam?
Marketing
15
Oct
October 14, 2021
ironSource acquires TapJoy
Ad Networks
·
Funding / M&A
Unity reveals Ad Mediation and Bidding coming to its Dashboard
Ad Networks
Shopping customer experience – satisfied, yes; perfect, no
eCommerce
·
Product
The Future of UA: Where Does LTV Modeling Go From Here?
UA
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